"How to Trick your kids into wearing surf hats" hint...its not put it on when they're sleeping.
By Plow Surf Co.
We get it getting kids to wear a surf hat is like asking them to eat broccoli on a birthday. But sun safety doesn’t have to be a battle. Here’s how to outsmart your little surf groms and keep their skin safe without the struggle.

1. Make It a Superpower, Not a Rule
Tell them the hat is their surf superhero cape shielding them from the “sun monster.” If they’re into superheroes or ocean creatures, this tactic works wonders. Bonus points if you name the hat something cool like “Wave Crusher 3000.”
2. Lead by Example
Kids are a mini you. If they see you rocking a surf hat (and loving it), they’re way more likely to copy you. Get the whole fam matching hats and make it a moment.
3. Let Them Choose Their Hat
Give them ownership pick a few options and let them choose. If it has their favourite colour or strap that makes them feel “pro,” they’ll be more into it.
4. Use Rewards (Not Bribes, Obviously 😉)
Start small. “Wear your hat all surf sesh = pick the post-surf snack.” Keep it fun, low pressure, and consistent.
5. Tell Stories That Stick
Talk about why surf hats matter but make it a story. “Did you know surfers who wear hats can surf longer because they don’t get tired from the sun?” Boom. Kid logic unlocked.
6. Keep It Comfy
If a hat feels itchy, floppy, or annoying, they won’t wear it. Ours are lightweight, quick-dry, and built for the beach. Comfort matters more than you think.
Bottom Line:
Getting your kids to wear a surf hat isn’t about nagging it’s about creativity, consistency, and making it cool. At Plow, we design hats they’ll actually want to wear, so you can worry less about sunburns and more about catching waves together.
Shop our kids’ surf hats here
And check out our full sun safety guide for families here