the bloomin groover linen set
one print, two absolutely unhinged ladies behind the brands.
Nothing good ever happened to unhinged ideas that never left the boardroom... You can thank us later. We are freaking loving this set.
there are a few people ahead of you in the line
Make sure you sign up to get first dibs. Pre-order is for the waitlist only, this Thursday, 10am.
You're on the VIP list 🤠 Watch your inbox Thursday.
the pants
the shirt
wear it your way
We took this set on a spin to the Byron Bay Rodeo, and it got some heat... or hate? We got some hilariously unhinged unsolicited comments from men and women:
Loco Linen is a local Byron Bay, 100% linen, 100% Loco brand, run by our friend Kylie. We met her via the Byron Bay and Coolangatta markets.
We've been wearing her buttery-soft linen pants and shirts ever since, and counting down the days till launching this collab. We literally planned it the day we met.
This is what happens when two overexcited girls don't have anyone holding them back.
get first dibs
Pre-order to VIPs only this Thursday, 10am. The email list gets first dibs.
You're on the VIP list 🤠 Watch your inbox Thursday.
the shirt
Long sleeves, in our Bloomin Groover print. Wear it done up, open, or over bathers.
the pants
Wide leg, with the print the whole way down. Wear them as a set, or split them up.
the shorts
Not yet pictured. We didn't even sample it. We just knew we would love 'em.
why long sleeve linen..
As you know, we prefer to cover up from the sun as our first port of call. That's why we're doing a long-sleeve shirt and long pants collab with Loco Linen.
So loose clothing casts a shadow, and tight clothing stretches and opens the weave to let more UV through. You all know we can get lazy, so the more skin that's covered that we don't have to remember to reapply to, the better... plus it is chic AF.
We've been dying to get the Bloomin Groover print onto a matching set for years. There's a reason this is our bestseller. This print is perfection.
Designed by our style icon Ash, who inspired the branding and stripes on our team plow Suzuki Jimny. She literally designed the phone case that we use for our personal phone, and of course this iconic print. Go check out her designs at Open Road Co and @openroadco_.
if you've gotten this far, we know you want to be on our pre-order waitlist.
You're on the VIP list 🤠 Watch your inbox Thursday.
come say hi
Print design by @openroadco_. Linen by @locolinen. Modelled by @loubeeslou.
