By Plow Surf Co.
We’ve all heard it since primary school:
Slip on a shirt, Slop on some sunscreen, Slap on a hat, Seek shade and Slide on sunnies.
All great advice – unless you’re a surfer, in the middle of the ocean, staring directly at the midday sun with zero hope of "seeking" anything.
POV: You’re Out There in the Line-Up
You’ve just paddled out. It’s pumping. You’re stoked. But then it hits you – the sun is literally everywhere. There’s no umbrella, no tree, no café awning. Just sun, sky, and salty glare bouncing right off the water.
So if you're only wearing sunscreen... well, good luck.
That’s where a surf hat becomes your new best mate.
Why a Surf Hat is Non-Negotiable
- You can’t seek shade in the ocean
-
UV reflects off the water, hitting your face twice as hard
- Your scalp, ears and face cop it the most
- Reapplying sunscreen mid-session? Not happening.
Our Plow surf hats are made for exactly this moment –
- Secure fit with chin straps
- Lightweight and quick-dry
- Won’t flap, fall or fail mid-duck dive

And let’s be honest: you look cooler catching waves with one on than coming home with a crispy nose and panda eyes.
So next time you hear "seek shade", just remember – the only shade out there is under your surf hat.
Be sun smart where it counts most.